2006 Final FourMore good news rolling in. iLounge is reporting (via an Apple press release) that this year’s NCAA men’s college basketball tournament will be available for purchase from iTunes. The games from the first four rounds (up to and including the Elite 8) will be made available in “condensed versions” available for purchase for $1.99 or the whole lot of them can be purchased as a “Season Pass” (different from the “Multi-Pass” announced for The Daily Show and The Colbert Report last week) for $19.99. Going into the Final Four and the Championship game, full versions of the games will be made available for purchase. There will also be compilations of “buzzer beaters, upsets and memorable championship games from past NCAA Tournaments” available for purchase…whatever that means. So, if years of watching SportsCenter hasn’t yet sucked out all your elation of watching Jimmy V. running out on the court looking for someone to hug, then you’ll able to purchase it and watch it until you are no longer elated.

The NCAA tournament’s first game is tonight—the 16 seed play-in game between Hampton and Monmouth to determine who will earn the privilege of being drubbed by Villanova in the first round. The first round will begin in earnest on Thursday and Friday.

Overall, this is a great content addition to iTunes. If CBS Sports does a good job of promoting it during the games, it could be very popular, especially as we move towards the final rounds. It’s also good news on the possibility of CBS eventually bringing other content into iTunes. CBS Corporation is already involved somewhat through Showtime. Hopefully, CBS may soon be bringing over some of their regular programming as well.

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