It’s Tuesday and we all know what that means! Let’s get it started.
For the past week, the internet has been all a-flutter about today’s special event at Apple HQ. That event won’t be until later today, but one of the more popular speculations has been the possibility of Apple offering full-length feature films in iTunes. I haven’t been the most ardent supporter of this rumor (I don’t believe it’s a possibility until Apple releases new iPods), but many people believe this to be happening. However, at least for now, it turns out that we’re both right. The iPod isn’t ready for feature-length films AND Apple is adding movies to iTunes, but in the form of this year’s Academy Award nominated short films. That’s right, the five 30-minutes-or-less short films up for an Oscar this year are available for purchase in iTunes for $1.99. The films are being assembled and managed by Shorts International and are also distributed in theaters by Mark Cuban‘s Magnolia Pictures.
Also expected today was the arrival of Bravo’s Inside the Actor’s Studio and five episodes of this series are now available in iTunes. The episodes currently available feature Robert Redford, Angelina Jolie, Michael J. Fox, Martin Lawrence and a double-length episode with Dave Chapelle. All episodes, including the double-length Dave Chapelle episode, are just $1.99.
Bravo has also added a free trailer for a forthcoming series called Top Chef. This series will premiere on Bravo on March 15. It’s good to see networks trying to use iTunes to the fullest as a promotional tool for upcoming series. As they begin to see the value of iTunes in this regard, we will see more content from the same networks available for purchase.
Finally, Comedy Central has added more stand-up comedy to their lineup. Eight new stand-up acts are available for purchase from Brian Regan, Darrell Hammond, Maria Bamford, Carlos Mencia, Dat Phan, Frank Caliendo, Demetri Martin and Greg Giraldo. Lots of names in that list have been frequent requests (at least, if you believe the iTunes commenters) for their addition to iTunes. As you may recall, the popularity of stand-up comedy in iTunes has been a pleasant surprise for both Apple and Comedy Central and they apparently have been scrambling to make more comedy available for purchase.
And that’s it for this morning. Stay tuned to see what today’s Apple event has in store for us (if anything).